Preferred Flooring is more than just a showroom. We are your complete premium flooring contractor.

Your vision, expectations, plans, and dreams are the same reason why we do what we do. Preferred Flooring & Tile will guide you through your flooring project every step of the way. Our in-house design team takes time to understand your vision, needs, budget, and ideas to determine the best products to offer or install for your new or old space. Quality products, expert product knowledge, professional installation, job site management, and to strive for complete satisfaction is your goal and ours to make your experience with us a great one.

We work on everything from modest family homes to million-dollar estates.

  • Resurface hardwoods/staircases

  • Site finished hardwood

  • Engineered hardwood

  • Luxury Vinyl Planks

  • Porcelain/Ceramic/Metal/Glass Tiles

  • Natural Stone

  • Stair Runners

  • Area Rugs

  • Outdoor Fireplaces

KIND WORDS FROM OUR CUSTOMERS

This business, by far, has the best customer service and installation people in the Raleigh area. They took the time to provide me with the options for my particular needs. Everyone is professional, knowledgeable, and will go out of their way to ensure you are satisfied with your purchase. I love my new floors!
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Cindy Walter Avatar
Cindy
We recently built a house and had a wonderful experience working with Tricia and Kim. They helped us select beautiful tile for our kitchen, baths, fireplace and laundry room. Our budget was respected, and we were shown numerous options. We also had them install hardwood flooring throughout the house. We love it all and had the best time working with this company. We could not be happier. Friends and family have given us so many compliments on the tile and flooring. It all came together with Kim and Tricia's expert advice. Highly recommend!!
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Cindy Mason Avatar
Cindy
Good
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Manuel Cruz Avatar
Manuel
Worked with Jeff Parker on floor replacement in 5 rooms, finished in under 3 days with amazing work!
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Bill Davis Avatar
Bill
I had carpet installed in my home last month by Preferred Carpet. I have lived in Whitestone for many years and have always used Preferred Carpet because they offer the best selection, the best prices and the best service. The installation of the carpet went smoothly and I was very satisfied with the result.The sales staff is very knowledgeable and helpful and made choosing the right carpet very easy as they guide you in the right direction.I will always shop at Preferred...they are by far the best.....you will never be dissatisfied with their product.
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Phyllis Cinque Avatar
Phyllis
Great selection of flooring options. Excellent, friendly custom service. Nice to work with. Would definitely use again for flooring needs
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Since 1996


Providing a welcoming environment to see and touch actual samples in a beautiful and relaxing 8,000 square foot showroom offering the best quality, value, service, installation, and knowledgeable staff since 1996 to assist and be part of your project. Just like our name, Preferred Flooring, we strive to display a spectrum of products both domestic and abroad to allow you to choose from the best available or “Preferred Flooring”.

Come visit our showroom


We offer high quality products, and the latest trends. With over a 5,000 sq ft showroom we are sure to meet your style and budget needs.

Although we work with many custom builders on multi-million dollar homes, we use the same expertise and care when working with our retail and commercial customers.